And if you bring your home theater into the third dimension? It would not be 3D 3D is the next logical step in home entertainment, especially considering they have become popular audience with the advent of Avatar? In fact, the time seems right for the Blu-ray format, Samsung and extended with 3D-coding and many leading companies such as Sony, Panasonic, Toshiba announced that they will be unveiling a new 3D-HD 1080pBlu-ray for year 2010.

What does this mean for the average consumer?

For the past couple of years HD DVD and Blu-ray technology have been competing to become the industry standard format for next-generation DVDs.

Toshiba’s HD DVD system arrived in the market in April of 2006, the same year that Sony launched its Blu-ray system.

In February 2008, Toshiba announced that it would cease production of its HD DVD players and recorders - effectively making the Blu-ray system the new industry standard.

There were a number of key deciding factors in Sony’s ultimate victory - one of which was Sony’s decision to ship their PS3 console with a built-in Blu-ray player. To date over 10 million PS3s have been sold worldwide - compared to only one million HD DVD players.

It is now for a few years. Stores have been carrying both Blu-Ray and HD DVD disks, manufacturers make both types of drives, and people have talked about both of them.

However, Blu-ray player can not play HD DVD's and not HD DVD players can play Blu-ray discs. At the end of the day, they play both do the same (a high-definition video on an HDTV), so why the controversy? Well, it's a question of who got the first one. Two companies developed andsuccessfully working high-definition delivery system marketed, and both went! But as we all know, it can survive only one in the battle of Blu-Ray vs. HD DVD player predictability, it seems Blu-Ray has won the battle.