For the past couple of years HD DVD and Blu-ray technology have been competing to become the industry standard format for next-generation DVDs.
Toshiba’s HD DVD system arrived in the market in April of 2006, the same year that Sony launched its Blu-ray system.
In February 2008, Toshiba announced that it would cease production of its HD DVD players and recorders - effectively making the Blu-ray system the new industry standard.
There were a number of key deciding factors in Sony’s ultimate victory - one of which was Sony’s decision to ship their PS3 console with a built-in Blu-ray player. To date over 10 million PS3s have been sold worldwide - compared to only one million HD DVD players.































